SERVICES
Everything is possible, it just needs a place to begin.
CREATIVE DIRECTING
Managing on-set operations, including backstage coordination, crew oversight, and the production of video, photo, and campaign content.
EVENTS
From the initial idea to full implementation. I take charge of the entire project, ensuring every detail is thoughtfully managed.
CONCEPTING
Developing unique creative concepts and strategies tailored to the identity and transformation goals of each individual brand.
CHOREO
Developing stage and catwalk choreographies, along with personalized model coaching to ensure confident and captivating performances.
Where creativity breaks all limits...
Born in Germany but shaped by a mosaic of cultures, my creative lens is anything but one-dimensional. Every project I work on involves international influences and contrasting energies. I believe storytelling doesn’t start with a storyboard but with people.
From scratch to the final result, I bring stories and visions to life with structure, creativity, and just the right amount of humour. Each crew member and model is handpicked to match the vibe and message of the event, not just by looks but by energy, background, and what they bring to the story. No copy-paste formulas here.
This isn’t just fashion. It’s where style meets sport, lifestyle meets bold statements, and industries collide in unexpected but meaningful ways. Whether it’s a runway, a campaign, or a cultural activation, I use contrast as my signature: soft vs. sharp, minimal vs. loud, raw vs. refined.
Every project is a new story. Let’s make yours unforgettable.
I would love to connect and hear more about your project! Feel free to reach out with any questions, ideas, or partnership propositions. I’m always open to a good conversation.